Toy by Moschino is the lamp launched by Kartell at the Salone del Mobile 2018: the teddy bear expresses the ironic spirit shared by the fashion house and the design brand
The lighting bear, designed by Jeremy Scott, creative director at Moschino, appeared at the Kartell booth at the Salone and in the showroom on via Turati, and was the protagonist of a Moschino shop window on via Senato, attracting attention and fondness anywhere, also thanks to the writing ‘This is not a Moschino Toy’ that stands out on its T-shirt.
This is not the first collaboration between the two very well-known brands since Moschino ‘dressed’ a version of the Mademoiselle chair design by Philippe Starck Kartell in the past. But, in this case, the iconic teddy bear that distinguishes bags, accessories and fashion garments by the brand becomes a real 3D character, a table lamp suitable for the most diverse environments.
Innovation, both in style and technology, characterizes the Toy by Moschino lamp, which enriches the Kartell lighting line, as a new element of great aesthetic impact. With quality, playfulness and a pinch of irreverence, the traits shared by Kartell and Moschino that make them gain the approval of the international public. [LB]