Facts and figures of the growing success of the Salone 2018: 26% increase in turnout from 188 countries, 1,841 exhibitors from 33 foreign countries
The 57th edition of the Salone Internazionale del Mobile at the Rho Fiera fairground registered a 26% increase in attendees over 2017 (featuring Euroluce) and a 17% increase over 2016 (featuring the same biennial exhibitions as this year: EuroCucina, FKT and International Bathroom Exhibition).
The number of attendees, 434,509 from 188 countries, was paralleled by the intensity and quality of trade relations, confirming the power of attraction of Milan’s Salone. In addition to the 1,841 exhibitors, 27% of which from 33 other countries, there were 650 designers under 35 participating in the SaloneSatellite.
Near Claudio Luti (President of the Salone del Mobile) and Emanuele Orsini (President of Federlegno Arredo Eventi), some entrepreneurs in Italian top design.
As announced in the Manifesto, the agreement between Mayor of Milan Giuseppe Sala and the organizers of the Salone del Mobile, the city and the fair in 2018 have outdone themselves as to business culture and team work within a creative and productive sector that generates excellence.
Some booths had queues of visitors: in the picture above, the entrance to the Poliform space [ph: Cristina Fiorentini]
President of the Salone del Mobile Claudio Luti affirmed: “We are extremely proud of the success of this event and of the level of professionals who have come to this edition, proving that the Salone del Mobile is a global benchmark…virtuous model for an Italy that functions, where the industrial system and the institutions are working in sync towards a common goal… we are now ready to start thinking about the next edition, with even greater commitment to maintaining our acknowledged leadership of identity and values and responding to business and market demands.”
Emanuele Orsini, President of FederlegnoArredo commented: “This has been an extraordinary edition that has seen the companies’ efforts to promote the very best Italian design pay off during the most important week of the year. All the political movers who have visited (the Salone) over the last few days confirmed their support for the wood-furnishing sector, which is crucial for the growth of this country, and underscored the need to put organic and effective industrial policies into action; these are crucial for a pillar of Made in Italy which alone accounts for 5% of GDP”.