Fuorisalone: Milano Design Award 2018

Apr 20, 2018 admin

The installation ‘Monster Cabaret’ by Maxim Velčovský for Lasvit engaged 9 famous international designers and won the Milano Design Award 2018, along with five more projects

The Milano Design Award 2018 for the best installation was won by Monster Cabaret” by Maxim Velčovský for Lasvit (Teatro Gerolamo, Beccaria) in collaboration with Alessandro Mendini, the Campana Brothers, Yabu Pushelberg, Nendo, Fabio Novembre, Daniel Libeskind, Maarten Bass, Moritz Waldemayer, Maurizio Galante.

The Independant di Maxim Velčovský

This jury of the eighth edition of the Milano Design Award – composed of Han Han (researcher in Strategic Design in China), Stefania Siani (vice president and executive creative director of the advertising agency DLV BBDO), Andrea Davide Cuman (lecturer and researcher in communication, media and city), Valentina Ventrelli (expert in contemporary aesthetics) Paolo Ferrarini (content curator and university professor) – examined the main circuits and official projects concerning the Fuorisalone 2018 paying special attention to some essential aspects: engagement, vision, contemporaneity, relationship with the city and aesthetics. In total, 1,500 events have been analyzed, among those that will be enlivening the city of design until Sunday 22 April! [Carlotta Russo]

Leon-Jakimič, foudner of Lasvit during the award ceremony

Valentina Ventrelli, historical member of the scientific committee, reveals that, as well as her colleagues of the jury, she has been particularly pleased with this edition “since the first and original aim of this award is, through the selected projects, – as she says – on the one hand, to make the main fields of research and experimentation in design and creativity emerge and, on the other, to highlight the mood of the city of Milan in its relationship with this week so rich in explorative energy. The variety of the projects that have been awarded this year – Ventrelli continues – gives us a picture dense in high-quality processes and products, expressing a strong wish for substance and innovation, without giving up playfulness, lightness and dreams.”

The winners in the other categories (Technology, Sustainability, Engagement, Unicorn 2018, Playfulness) follow.

Transitions by Panasonic Design

The Best Technology 2018 award was won by ‘Transitions’ by Panasonic Design (Pinacoteca di Brera), for the project’s ability to evoke an experience of technology as intangible as unique and relevant, enveloping the visitor and proposing a sensory orchestration with an extraordinary impact.

3D housing 05 by Massimilano Locatelli

The Best Sustainability 2018 award went to ‘3D housing 05’ by Massimiliano Locatelli of CLS with Italcementi, Arup and Cube (Piazza Beccaria), because it suggests a concrete and sustainable solution of the architectural project in a perfect balance between material quality and emotional experience.

Award ceremony of The Diner, by David Rockwell for Surface

The Best Engagement 2018 award was given to The Diner’ by David Rockwell for Surface (via Ferrante Aporti 15, Ventura Centrale), for the quality of the environment and for the kind of engagement that suggests an evocative journey in space and time characterized by a distancing effect.

Giants with Dwarf by Stephan Hurlemann for Horgenglarus (pic by Pietro Baroni)

The special Unicorn 2018 award was assigned to ‘Giants with Dwarf’ by Stephan Hurlemann for Horgenglarus (via Ferrante Aporti 9, Ventura Centrale) for the courageous intuition to present a physical, archaic and amusing interaction, giving a soul to a chair, an archetype of design.

Award ceremony of Hidden Senses by Sony Design Center

The Best Playfulness 2018 was won by “Hidden Senses” by Sony Design Center (Via Savona, 56 Space Makers for Tortona Design Week), for the rediscovery of the senses through the endless interactions with everyday objects turned into sophisticated, playful and ‘enchanted’ opportunities, where technology is no longer scary. [CR]