A new VIVA porte showroom opens in Tel Aviv, in a market characterized by a high potential, to keep pursuing the company’s international expansion project
On 25 January 2018, VIVA porte (an Italian company, internationally renowned for the manufacturing of high-quality design doors) inaugurated its first monobrand showroom in the heart of Tel Aviv, Israel. The elegant 200 sq m store, located in Herzliya, one of the most affluent districts in Tel Aviv, is meant to be a reference point for designers, architects, local developers, offering them a wide range of products characterized by high esthetic and functional level.
Although the interiors of the store reflect the most important corporate values – such as the high quality of the custom-made product, the refinement of the finishes and the attention to details –, layout and concept were developed according to Israeli market’s tastes and trends: elegance, refinement and preciousness characterize the items in the choice of colors and finishes.
The showroom, a part of which is dedicated to minimal design collections and another to contemporary ambiences, includes all the models from the VIVA collection, whose distinctive feature is their 58 mm thickness. The presence of four 4-meter-high V0 and VPivot doors shows the great design and manufacturing skills of a company that, during this year, intends to open new stores around the world to reach important goals both in terms of brand positioning and business growth.
15th Hamanofim, Herzliya Pituach
Tel Aviv- Israele