DESIGN

Interview to the creative director of Diesel Living

Jan 30, 2018 admin

diesel

 

Andrea Rosso is the creative director of Diesel Living and of the group’s licensed brands: he introduces the same Dna of the fashion brand into furniture and accessories

Andrea was four years old when his father Renzo Rosso founded the brand Diesel and hit the big time through jeans and casual apparel. He has always dealt with fashion, music, graphics and design; he studied modeling in Padua, California and New York, specializing in textile development and marketing. Today, he coordinates the creative team and the international image of all the Diesel licensed brands, to build a complete ‘lifestyle brand’.

Highly professional and kind, he has a strong and multi-faceted character, perfect to be part of the OTB Group (Only The Brave) and range between important partnerships and varying sectors: L’Oreal, Fossil, Marcolin, Monster, Pinarello, AGV / Dainese, Scavolini, Moroso, Foscarini, Zucchi, Seletti and others.

And he comments his remarkable work in progress: “We want to carry on a all-around Diesel Living concept, from home objects to furnishings and accessories concerning everyday lifestyle, rich in contents, emotional and surprising, united by the characteristics of Diesel’s DNA. A lot of research, innovation, prestigious partners, a mix of industrial style, adrenaline rock & roll spirit and joyous pop with aesthetic contrasts, sometimes bold and provocative. We are inspired by the language of the street, music, travel, the graphic impact of nature on man, the arts and everything that is vintage, without nostalgia but with respect and inspiration”.

(from DDN Milan Fashion Week October 2017)

 

Pictures in order of appearance:

1) Diesel Living with Foscarini, Euroluce 2017

2) Diesel Living with Foscarini, Euroluce 2017

3) Diesel Living with Scavolini, kitchen

4) Diesel Living with Scavolini, bathroom

5) Diesel with Seletti, Wunderkammer Wolf skull