FLEXFORM OPENS A NEW FLAGSHIP STORE.
Last October, FLEXFORM, an Italian, internationally renown company manufacturing exclusively made in Italy furniture, opened a new store in Manila, in a particularly strategic location, the emerging district of Makati Bel Air, an area that is going to become a reference hub for high-end Italian design furniture.
The building, designed by Eduardo Calma, features geometric and striking lines, in which the rigorous metal structure is lightened by the use of glass panels. The prestigious exhibition space covers an area of about 800 square meters, which, distributed on two levels, are entirely dedicated to presenting the more representative products from the FLEXFORM collection. The layout concept evokes the new display image launched at Salone del Mobile and conjures up a particularly elegant as well as sophisticated ambience.
With the opening of the Manila flagship store, FLEXFORM can boast of a high-quality exhibition space designed to become a benchmark for architects, interior designers and end customers. The products of the collection are part of a fascinating and evocative context, according to a well-established format that is able to perfectly communicate the living concept part of the philosophy of the historic company and to effectively convey the values on which the brand has built its global reputation: elegance, comfort and quality.
The opening party, alongside with the family Galimberti, was also attended by Giorgio Guglielmino, Italian Ambassador of the Philippines, who highlighted the growing appreciation of Italian design in the Asian country.