TOM DIXON’S DESIGN RESEARCH STUDIO HAS RECREATED THE INTERIORS OF THE BRASSERIE OF THE ICONIC PUBLICIS DRUGSTORE IN PARIS, FRANCE
A spot with more than fifty years of history, an iconic place founded by Marcel Bleustein-Blanchet, founder of the ad agency that has revolutionized the industry, inventing the first catchy phrases, Le Drugstore occupies a unique position in the French capital city. Located on the ground floor of the iconic shopping and entertainment complex at 133 Avenue des Champs-Eiysees, on a total surface of 350 sq.mt. with uninterrupted views of the Arc de Triomphe, Publicis Drugstore was designed to bring American consumer convenience and bar culture to the Parisian public.
Open until 2 am, the complex offered a diverse array of goods under one roof and still does to this day – from books, pastries and jewelry to cigars and champagne, and the world class cuisine of chef Éric Frechon. The renovation work has been entrusted to Tom Dixon’s Design Research Studio, that, following a complete strip out, DRS have simplified and enhanced the interior architecture to highlight a broad palette of extraordinary finishes and honest materials designed to last and improve with age.
Tom says: “The unique Parisian identity of Publicis drugstore has always inspired me. It relates to a certain image of France. Modern, looking to the future. The Library lounge offers a more intimate and relaxed dining experience. The lounge is framed by a bespoke brass and reeded glass bookcase, providing privacy and blurring the boundary between the retail and dining space. An exclusive range of seating has been designed especially for Le Drugstore comprising of dining and low and high bar stools. Fabricated in steel and upholstered for maximum comfort in leather and fabric, the range is inspired by a 1950’s collection created for Publicis Drugstore by Mathieu Mategot, the celebrated Mid-Century French decorator.