ON THE OCCASION OF THE ANTICIPATED INTERNATIONAL DESIGN EVENT, THE MUSEUM OF CULTURES OF MILAN ORGANIZES AN INSTALLATION WHERE PAPER AND CARDBOARD ARE THE MAIN PROTAGONISTS.
The “illuminated” paper is the protagonist of the installation proposed by Comieco (National Consortium for the Recovery and Recycling of Cellulose-based packaging) on the occasion of the Fuorisalone 2017. In the museum, the recycled material is shaped through the skillful hands and the artistic talent of the designers, who are able to transform recycled paper and cardboard into home design objects.
The lamps are mainly “Made in Italy”. Among these, the retro style of Eetico and the “Egg of Columbus” lamps by Seletti which are made of rough paper as the one used for the packaging of eggs and inspired by waves and pleating of the old chandeliers. This rough material is a molded fiber typically used in the packaging world. We can also find ZOO, the paper lamps of Cartunia Design: animal-shaped lamps that enhance the children’s imagination. Or GORG, created with a new type of wavy, versatile, flexible and 100% recyclable cardboard.
There will be different cardboard lamps on display at Mudec, all characterized by a recurring element: they show that when creativity combines with talent, even a seemingly unnecessary material such as a waste, can become a new resource and one of the main protagonists of the Fuorisalone. The exhibition aims to show the concept of circular economy of paper and cardboard which is possible starting from a simple gesture: separate collection of rubbish. “Italy has an excellent industry as concerns the recycling of paper and cardboard” explains Carlo Montalbetti, Comieco General Director “and over the last 20 years, we have seen a gradual increase in results: about 10 tons of recycled paper per minute”. Thanks to the separate collection, 4 out of 5 packaging are now recycled and become new containers, decorative items etc.: a new way to express creativity, focusing both on sustainability and on protection of natural resources.