MIXITUP by PEPSICO DESIGN ONCE AGAIN AT THE MILAN DESIGN WEEK.
From 4 to 9 April 2017, in via Tortona 27, Milan, PepsiCo will present “Mix It Up”, a long-awaited showcase and innovation incubator developed in collaboration with top designers of the world.
Developed for the 2017 Milan Design Week, Mix It Up is a showcase that aims at celebrating the company’s past, embracing the present and envisioning the future. This is done through an immersive experience that invites attendees to explore and interact.
Visitors will experiment a series of yesterday’s, today’s and tomorrow’s items that marked the company’s history over the years. Since the very first moment, the PepsiCo’s development will be unveiled to visitors through objects that let emotions run wild. The event is accomplished in collaboration with: Design Group Italia, Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Davide Oldani, Studio Job, Patricia Urquiola.