BATH TIME GOOD TIME: bath design by VitrA
VitrA, a leading brand of the Turkish industrial group Eczacıbaşı, is the only brand in global markets offering every component of the bathroom as well as an expansive range of ceramic and porcelain wall and floor tiles. Currently, the brand is focusing its innovation on creating both the best possible solutions for current demands and design projects that anticipate bathrooms’ future scenarios.
The results of these workshops have been exhibited during the Salone del Mobile in Milan in April 2016 under the headline
BATH TIME GOOD TIME is the exhibition, which took place in a former art gallery at foro Buonaparte 60, in the heart of Brera Design District, during Milano Design Week 2016. The space is very appropriate for VitrA’s innovative approach: neutral and minimal, leaving the main focus on the results of the conceptual design research. The event – curated by Erdem Akan, VitrA Art Director – will focus on eight projects created by the VitrA Design Team and international designers Sezgin Aksu, Jozeph Forakis, Diego Grandi, Setsu & Shinobu Ito, Sertan Özbudun, Terri Pecora and Mario Trimarchi.
BATH TIME GOOD TIME, as its title suggests, had investigate a new criterion – time – as a source of inspiration for designing new spaces and products that promote intimacy, beauty, relaxation, meditation, privacy, care, memory and balance. Not only will the exhibition feature innovative concepts about future products, it will also introduce the new design approach behind VitrA’s ambition to become a unique think tank in the field of bathroom spaces.