Mar 18, 2016 designdiffusion


GRAFF presents an iconic art gallery at the next edition of Salone del Mobile in Milan, called Art of Bath Gallery. It’s a new artistic and emotional journey undertaken by the brand and created by Davide Oppizzi in partnership with D-­‐Cube Design.

The GRAFF booth at the International Bathroom Exhibition is a veritable art gallery, an the visitors are invited to see, from a modern angle, classical artworks in which history, art, symbology and sensuality, past and present, mingle. The latter are reinterpreted by Vincent Calmel, an internationally known photographer, specialized in portraying eminent, international personalities. The display revolves around five pictures: the Birth of Venus by Botticelli, Death of Marat by Jacques-­‐Louis David, La Grand Odalisque by Ingres, Ophelia by John Everett Millais and Gabrielle d’Estrées by the Fontainebleau school.

The architecture of GRAFF’s booth is serious and monumental at the same time. Spaces are customized, room-­‐by-­‐room. Shower systems, faucets, showerheads and accessories connect, weaving interesting, colorful and iconic threads. The result is a strong and vibrant “canvas” depicting the most salient items from the latest GRAFF collections.

Each piece proves to be, in its own way, the protagonist of such invaluable “mise en scène”, aligning itself with a specific aesthetic philosophy: the search for essentiality, free of ornamentation. If demonstrating adroitness and bravura for a company coincides with being capable of capturing a shape and turning it into a trend, GRAFF is a master of it.