There are certain ideas which capture your imagination from the very beginning. These ideas we find to be the most rewarding and can be highly contagious. We cherish these ideas, the more complex and challenging the projects the more attractive we find them. Why?
Ideas like these force us outside our comfort zone and to trust our intuition. They encourage us to build new relationships and see us grow overall as a firm.
One such project, was the Funny Farm project. A project which arose from our love and admiration for Isidro Ferrer, a talented designer and winner of Spain’s most prestigious design award (The National Design Award), and who had some years earlier designed the LZF logo.
Equipped with nothing more than his imagination and wood as a medium, he brought into being a collection delightful characters. This week marks the release of these creatures, and to coincide with their release, we present the following making of video depicting the creative journey each Funny Farm character undertakes.
Take a look into the workshops of Isidro Ferrer and Carlos Mur in this new video of their creative process.
Thank you LZF!!